Top Trending Finance Startups in Santa Monica
In January, several emerging startups have taken off in the finance space in Santa Monica. Leading the charge is Sensible Weather, the top trending startup, with a search volume of 1K and an impressive +74% growth rate.

1. Sensible Weather
Exploding GrowthClimate technology company focused on making weather unpredictability more manageable. It offers a product called the Weather Guarantee, which provides protection against adverse weather conditions, helping individuals…

2. Softledger
Peaked GrowthCloud-based accounting software designed for small and medium-sized enterprises, offering features like general ledger, accounts payable and receivable, fixed assets management, inventory management, financial…

3. Hugo Insurance
Exploding GrowthInsurance company focused on making car insurance accessible to a wide range of customers. Hugo Insurance differentiates itself by offering budget-friendly options for full coverage and emphasizing quick and easy access…
About Finance in Santa Monica
Interest in Finance startups in Santa Monica continues to surge this January. Leading the charge is Sensible Weather, founded in Jan 2019, with 1K monthly searches and an impressive +74% growth. Runner-up Softledger, launched in Jan 2016, also shows strong engagement with 480 people searching for it each month. Hugo Insurance rounds out the top three. Established in Jan 2016, they’ve built steady momentum, seeing 246K monthly searches and +64% growth. Together, these rising brands highlight how Santa Monica’s Finance startups are becoming increasingly attractive to both consumers and investors.
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