Top Trending Finance Startups in San Francisco

In November, several emerging startups have taken off in the finance space in San Francisco. Leading the charge is Merqube, the top trending topic, with a search volume of 1K and an impressive +2000% growth rate.

TOP COMPANIES - UPDATED NOV 2025
43 Results

1. Merqube

Exploding Growth

Software company founded in 2019 that specializes in providing technology solutions for designing and calculating rules-based investment strategies and passive solutions. Merqube differentiates itself by offering a…

Startup Details
San Francisco
Location
Jan 2019
Founded Date
Data & Forecast
+2000%
2 years Growth
1K/mo
Search Volume
businessfinanceinvestingwealth-management
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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2. Figure lending

Exploding Growth

Financial technology company offering various lending products, including home equity lines of credit (HELOCs), mortgage refinancing, and personal loans. It operates primarily online, utilizing advanced technology and…

Startup Details
San Francisco
Location
Jan 2018
Founded Date
Data & Forecast
+320%
2 years Growth
9.9K/mo
Search Volume
startupfinancetechnologyreal-estateblockchainpersonal-finance
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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3. Figure lending

Exploding Growth

A fintech company that provides home equity lines of credit and other lending products, utilizing blockchain technology to enhance efficiency. Figure Lending is part of Figure Technologies, founded by Mike Cagney, and…

Startup Details
San Francisco
Location
Jan 2018
Founded Date
Data & Forecast
+361%
2 years Growth
6.6K/mo
Search Volume
technologyfinancereal-estatebankingpersonal-finance
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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4. SentiLink

Exploding Growth

Software company specializing in advanced technology and fraud expertise. SentiLink differentiates itself by providing innovative solutions to detect and prevent identity fraud, leveraging a combination of machine…

Startup Details
San Francisco
Location
Jan 2017
Founded Date
Data & Forecast
+267%
2 years Growth
3.6K/mo
Search Volume
businesstechnologyfinancecybersecuritybanking
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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5. Fieldguide

Exploding Growth

Company offering an AI platform tailored for Advisory and Audit firms to enhance their growth. The platform, developed by former Big Four practitioners and Silicon Valley technologists, digitizes the entire engagement…

Startup Details
San Francisco
Location
Apr 2020
Founded Date
Data & Forecast
+157%
2 years Growth
160/mo
Search Volume
businesstechnologyfinanceaiautomationinvesting
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

6. Proof of impact

Exploding Growth

Mechanisms in blockchain technology or social impact measurement used to verify and validate positive social or environmental impacts. In blockchain, digital tokens are employed to authenticate and track the…

Startup Details
San Francisco
Location
Feb 2019
Founded Date
Data & Forecast
+475%
2 years Growth
90/mo
Search Volume
businessfinanceindustryinvestingmanufacturingenergy
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

7. Truv

Exploding Growth

Truv is a platform that facilitates the verification of income, employment, assets, and insurance, as well as the switching of direct deposits. By integrating with over 50 payroll providers and more than 9,200…

Startup Details
San Francisco
Location
Jun 2020
Founded Date
Data & Forecast
+150%
2 years Growth
4.4K/mo
Search Volume
businesshrfinancepersonal-financecybersecurity
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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8. Clerkie

Regular Growth

Debt and money assistant designed to help individuals manage and reduce their debt while building their credit. Clerkie differentiates itself by negotiating up to 70% off users' debt, providing a significant financial…

Startup Details
San Francisco
Location
Jan 2018
Founded Date
Data & Forecast
+176%
2 years Growth
1.9K/mo
Search Volume
businesstechnologyfinanceproductivityaipersonal-finance
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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9. Roame travel

Exploding Growth

Service designed to help users find the best airline redemptions using their credit card points. It includes a search feature for finding optimal flight deals and a tool called Skyview for exploring top region-to-region…

Startup Details
San Francisco
Location
Mar 2023
Founded Date
Data & Forecast
+178%
2 years Growth
18.1K/mo
Search Volume
financelifestylepersonal-financetravel
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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10. Rippling hr

Exploding Growth

Rippling is a workforce management platform that integrates HR, IT, and finance functions into a single system to streamline employee operations. It offers a unified solution for managing payroll, benefits, devices,…

Startup Details
San Francisco
Location
Oct 2016
Founded Date
Data & Forecast
+850%
2 years Growth
1.9K/mo
Search Volume
businesstechnologyfinancehrautomationproductivity
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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11. Modern treasury

Exploding Growth

Company that automates the full cycle of money movement for businesses, offering products that facilitate payment initiation, approvals, and reconciliation. Modern Treasury differentiates itself by providing both a web…

Startup Details
San Francisco
Location
Jun 2018
Founded Date
Data & Forecast
+413%
2 years Growth
5.4K/mo
Search Volume
businesstechnologyfinancesoftwareproductivitybankingautomation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

12. Origin protocol

Exploding Growth

Blockchain platform designed for building decentralized marketplaces, enabling users to create and manage listings for various goods and services in a decentralized environment. Origin Protocol offers products like…

Startup Details
San Francisco
Location
Jan 2017
Founded Date
Data & Forecast
+220%
2 years Growth
1.6K/mo
Search Volume
businesstechnologyfinanceecommerceblockchaincryptoretail
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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13. Stripe capital

Exploding Growth

Financial service offered by Stripe, a technology company that builds economic infrastructure for the internet. Stripe Capital provides quick access to financing for businesses using Stripe for payment processing, with…

Startup Details
San Francisco
Location
Jan 2010
Founded Date
Data & Forecast
+342%
2 years Growth
4.4K/mo
Search Volume
businesstechnologyfinanceproductivityinvestingbanking
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

14. Rippling

Exploding Growth

Company that provides a platform for managing human resources (HR), information technology (IT), and finance operations. It offers a unified system that helps businesses automate and streamline various administrative…

Startup Details
San Francisco
Location
Jan 2016
Founded Date
Data & Forecast
+213%
2 years Growth
1.83M/mo
Search Volume
businesstechnologyfinancehrproductivityinvesting
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

15. Fei usd

Regular Growth

Decentralized finance (DeFi) native algorithmic stablecoin designed to maintain a stable value. Fei USD aims to balance the benefits of overcollateralized decentralized stablecoins and centralized custodial stablecoins,…

Startup Details
San Francisco
Location
Jan 2020
Founded Date
Data & Forecast
+3000%
2 years Growth
10/mo
Search Volume
technologyfinancecryptoinvestingblockchain
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

16. Async Art

Regular Growth

Platform enabling the creation of dynamic, evolving artworks that can change over time or react to their owners. It allows artists to create interactive and constantly changing pieces without requiring any coding,…

Startup Details
San Francisco
Location
Jan 2020
Founded Date
Data & Forecast
+157%
2 years Growth
390/mo
Search Volume
technologyfinanceblockchainprogrammingcrypto
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

17. McKinsey Transformation

Exploding Growth

Service offered by McKinsey & Company aimed at helping organizations achieve sustainable and inclusive growth through comprehensive transformation programs. It focuses on various aspects such as strategy, execution,…

Startup Details
San Francisco
Location
Jan 1926
Founded Date
Data & Forecast
+292%
2 years Growth
720/mo
Search Volume
businessfinanceindustryproductivitysupply-chainmanufacturing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

18. TrustLayer

Peaked Growth

Software company founded in 2018 that offers an all-in-one platform for COI (Certificate of Insurance) tracking, collaboration, and automation. It is designed to increase accountability and trust with partners by…

Startup Details
San Francisco
Location
Jan 2018
Founded Date
Data & Forecast
+300%
2 years Growth
1.6K/mo
Search Volume
businessfinanceindustryinsuranceconstructionproductivity
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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19. Cybercube

Exploding Growth

CyberCube is a company that specializes in providing cyber risk analytics for the insurance industry. It leverages a vast ecosystem of data partners to offer advanced analytics and insights, helping insurers better…

Startup Details
San Francisco
Location
Jan 2015
Founded Date
Data & Forecast
+218%
2 years Growth
5.4K/mo
Search Volume
businesstechnologyfinancecybersecurityinsurance
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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20. Formation 8

Exploding Growth

Formation 8 was a venture capital firm established in 2011 by Joe Lonsdale, Jim Kim, and Brian Koo, based in San Francisco, California. The firm gained recognition for its successful investments in technology startups…

Startup Details
San Francisco
Location
Jan 2011
Founded Date
Data & Forecast
+240%
2 years Growth
390/mo
Search Volume
businessfinanceinvestingworkplacereal-estate
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

21. verifiable

Exploding Growth

Verifiable credentials are digital, tamper-evident, and cryptographically secure credentials used for identification purposes, such as digital IDs, birth certificates, and educational certificates. These credentials…

Startup Details
San Francisco
Location
Jan 2020
Founded Date
Data & Forecast
+179%
2 years Growth
12.1K/mo
Search Volume
businesstechnologyfinancelifestylesciencelegalblockchaineducation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

22. iShares

Exploding Growth

Global leader in Exchange Traded Funds (ETFs) with a line-up of over 1,400 funds. As part of BlackRock, it offers investors access to high-quality, high-value investment opportunities, differentiating itself through a…

Startup Details
San Francisco
Location
Jan 2000
Founded Date
Data & Forecast
+253%
2 years Growth
60.5K/mo
Search Volume
businessfinanceinvestingwealth-management
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

23. Mudrex

Exploding Growth

Cryptocurrency investment platform offering various financial products and services. Mudrex differentiates itself by providing a commission-free product called 'Earn', which supports 50 cryptocurrencies and promises up…

Startup Details
San Francisco
Location
Jan 2018
Founded Date
Data & Forecast
+600%
2 years Growth
22.2K/mo
Search Volume
businesstechnologyfinancecryptoinvestingbanking
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

24. Car IQ

Exploding Growth

Revolutionary payment platform that uses real-time vehicle data to provide comprehensive oversight of all payments for businesses and fleets. It aims to eliminate the need for fuel cards, reduce fraud, improve…

Startup Details
San Francisco
Location
Oct 2016
Founded Date
Data & Forecast
+124%
2 years Growth
1.6K/mo
Search Volume
businesstechnologyfinanceproductivitycybersecuritybanking
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

25. Masa finance

Exploding Growth

Company specializing in intelligent growth and analytics solutions within the web3 domain. Masa Finance offers services that help businesses acquire, retain, and verify users, along with providing analytics and…

Startup Details
San Francisco
Location
Jan 2021
Founded Date
Data & Forecast
+363%
2 years Growth
170/mo
Search Volume
businesstechnologyfinanceaiblockchaininvesting
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial
Showing 1-25 of 43 Results

About Finance in San Francisco

Interest in Finance startups in San Francisco continues to surge this November. Leading the charge is Merqube, founded in Jan 2019, with 1K monthly searches and an impressive +2000% growth. Runner-up Figure lending, launched in Jan 2018, also shows strong engagement with 9.9K people searching for it each month. Figure lending rounds out the top three. Established in Jan 2018, they’ve built steady momentum, seeing 6.6K monthly searches and +361% growth. Together, these rising brands highlight how San Francisco’s Finance startups are becoming increasingly attractive to both consumers and investors.

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